Terms of use
Last updated: 04/11/2026
1. The service
MediaLytics, operated by (not filled in yet), (not filled in yet), is a subscription service that shows participating news portals their own analytics from Google Analytics 4 and shared statistics compared with other participating portals. It does not replace Google Analytics and covers participating portals only, not the whole market.
2. Accounts
Accounts are created only by invitation. Keep your password and sign-in methods to yourself and use two-factor authentication. Each account is for one person: do not share it. Portal owners decide who is on their team and are responsible for removing people who should no longer have access.
3. Connecting Google Analytics
By connecting a Google Analytics property, the portal confirms that it is entitled to use and share that property's data, and that the property measures the portal's own domain. A portal takes part in shared statistics only after its property has been verified. Verification can be withdrawn, for example when the traffic does not come from the portal's domain or appears to be manipulated.
4. Shared statistics
By taking part, a portal agrees that the following figures are shown to the other participating portals: page views, sessions, summed active users, article titles and their views, views by category and the estimate of new articles, with the portal's name, domain and primary category. A portal's private analytics, traffic sources, audience locations, team and settings are never shared.
Shared statistics are for the participating portals' internal use. Do not publish other portals' figures without their consent.
5. Accuracy of data
Figures come from Google Analytics and depend on how each portal has set it up. Recent days can still change, Google can withhold small numbers, and some values are estimates (for example new articles). Missing data is shown as missing, never as zero. MediaLytics shows the data as reported and does not guarantee that it is complete or error-free.
6. Subscription and payment
Each portal has its own subscription, which can start with a trial. The price and payment terms are agreed with the portal and invoiced. When a trial or subscription ends without renewal, access to analytics, comparisons and exports is limited; the portal profile, team and Google Analytics connection stay available.
7. Acceptable use
Do not: - try to access another portal's private data or bypass access checks; - send forged or automated traffic to influence rankings; - scrape the service or overload it with automated requests; - use the service against the law or the rights of others.
Accounts or portals that break these rules can be suspended.
8. Availability and support
We aim to keep MediaLytics available at all times, but there can be maintenance, outages or delays in data from Google. Support is available through the Support button in the app or at (not filled in yet).
9. Liability
MediaLytics is provided as it is. To the extent the law allows, the operator is not liable for indirect damage or for decisions made on the basis of the figures shown. Liability for direct damage is limited to the fees the portal paid for the last twelve months.
10. Ending the service
A portal can stop using MediaLytics at any time by ending its subscription and disconnecting Google Analytics, which deletes the imported data. Users can delete their own accounts. The operator can end the service for a portal that breaks these terms or does not pay, after notice.
11. Changes to these terms
These terms can change. The date at the top is then updated, and portals are informed of important changes before they apply.
12. Applicable law and contact
These terms are governed by the law of Bosnia and Herzegovina, and disputes go to the competent court in Bosnia and Herzegovina. Questions about these terms: (not filled in yet).
